{"id":7028,"date":"2016-06-02T11:29:23","date_gmt":"2016-06-02T11:29:23","guid":{"rendered":"http:\/\/www.ambinatur.com\/ca\/marketingolfativo\/"},"modified":"2022-05-24T08:29:41","modified_gmt":"2022-05-24T06:29:41","slug":"marqueting-olfactiu","status":"publish","type":"page","link":"https:\/\/www.bluenatur.com\/ca\/marqueting-olfactiu\/","title":{"rendered":"M\u00e0rqueting Olfactiu"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row overlap=&#8221;bottom&#8221; overlap_distance=&#8221;0&#8243; overlap_index=&#8221;50&#8243; padding_size=&#8221;l-padding&#8221; css=&#8221;.vc_custom_1445754657417{padding-bottom: 0px !important;}&#8221;][vc_column overlap=&#8221;bottom&#8221; overlap_distance=&#8221;95px&#8221; overlap_index=&#8221;50&#8243; width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space][\/vc_column_inner][\/vc_row_inner][wyde_heading style=&#8221;2&#8243; text_align=&#8221;left&#8221; title=&#8221;Els valors&#8221; subheading=&#8221;del M\u00e0rqueting Olfactiu&#8221;][vc_empty_space][vc_column_text]El M\u00e0rqueting Olfactiu suposa un m\u00e8tode d&#8217;estimulaci\u00f3 capa\u00e7 de transmetre valors aprofitant les capacitats del nostre sentit de l&#8217;olfacte, un dels sentits que m\u00e9s impacte en el record. Una simple aroma \u00e9s capa\u00e7 de portar-nos a llocs rec\u00f2ndits de la nostra mem\u00f2ria. I aqu\u00ed radica la m\u00e0gia de Blue<span class=\"hiddenSpellError\">natur<\/span>: utilitzar l&#8217;olfacte com un nou canal de comunicaci\u00f3, molt m\u00e9s potent que la vista i l&#8217;o\u00efda, per despertar emocions i sentiments a trav\u00e9s de les t\u00e8cniques del M\u00e0rqueting Olfactiu.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image img_size=&#8221;overlap-large&#8221; image=&#8221;8543&#8243;][vc_empty_space height=&#8221;60px&#8221;][\/vc_column][\/vc_row][vc_row padding_size=&#8221;no-padding&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_single_image img_size=&#8221;overlap-large&#8221; alignment=&#8221;center&#8221; image=&#8221;6744&#8243;][\/vc_column][vc_column overlap=&#8221;bottom&#8221; overlap_distance=&#8221;100px&#8221; overlap_index=&#8221;50&#8243; width=&#8221;1\/2&#8243;][vc_row_inner background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1445753439968{padding-top: 30px !important;padding-right: 15px !important;padding-bottom: 30px !important;padding-left: 15px !important;}&#8221;][vc_column_inner overlap=&#8221;right&#8221; overlap_distance=&#8221;0&#8243; overlap_index=&#8221;50&#8243;][wyde_heading style=&#8221;6&#8243; text_align=&#8221;left&#8221; title=&#8221;Crear una identitat&#8221; subheading=&#8221;de marca&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">No nom\u00e9s es tracta de perfumar un espai, sin\u00f3 que darrera d&#8217;una aroma Bluenatur s&#8217;hi amaga la identitat de la marca i la necessitat d&#8217;atreure al p\u00fablic a consumir al seu establiment. El M\u00e0rqueting Olfactiu estudia l&#8217;efecte de l&#8217;aroma a les persones i l&#8217;est\u00edmul del sistema nervi\u00f3s i els centres neuronals de l&#8217;\u00e9sser hum\u00e0, proporcionant-li sensacions agradables i relaxants segons la frag\u00e0ncia escollida. En moltes circumst\u00e0ncies, algunes aromes poden ocasionar respostes favorables a la compra del client, tancar la venda i pagar a gust el producte o servei escollit, sent uns estrat\u00e8gia invisible que es percep\u00a0nom\u00e9s pel sentit m\u00e9s desenvolupat, l&#8217;olfacte.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row padding_size=&#8221;no-padding&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;180px&#8221;][\/vc_column][\/vc_row][vc_row row_style=&#8221;full-width&#8221; equal_height=&#8221;true&#8221; vertical_align=&#8221;bottom&#8221; padding_size=&#8221;no-padding&#8221;][vc_column padding_size=&#8221;no-padding&#8221; width=&#8221;1\/2&#8243;][vc_single_image alignment=&#8221;center&#8221; image=&#8221;8525&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1445754246192{padding-right: 2% !important;padding-left: 2% !important;}&#8221;][vc_row_inner][vc_column_inner width=&#8221;5\/6&#8243;][wyde_heading style=&#8221;2&#8243; text_align=&#8221;left&#8221; title=&#8221;Els nostres objectius&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]El M\u00e0rqueting Olfactiu t\u00e9 com a objectiu refor\u00e7ar la identitat d&#8217;una empresa i complementar-la m\u00e9s enll\u00e0 del producte que ofereix.<\/p>\n<ul>\n<li>Utilitzar sempre la mateixa\u00a0aroma per identificar el seu establiment.<\/li>\n<li>Crear un concepte relacionat amb l&#8217;aroma (neteja, luxe, sofisticaci\u00f3, originalitat)<\/li>\n<li>Produir un bon record i experi\u00e8ncia al client.<\/li>\n<li>Canviar l&#8217;estat d&#8217;\u00e0nim, estimular, tranquil\u00b7litzar, reduir la fatiga, l&#8217;ansietat i l&#8217;estr\u00e8s del client.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243; offset=&#8221;vc_hidden-md vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row text_style=&#8221;light&#8221; padding_size=&#8221;no-padding&#8221;][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row background_overlay=&#8221;color&#8221; overlay_color=&#8221;#000000&#8243; overlay_opacity=&#8221;0.3&#8243; parallax=&#8221;parallax&#8221; bg_image_url=&#8221;http:\/\/santaelisabet.com\/1sites\/ambinatur\/wp-content\/uploads\/2016\/06\/marketing-150&#215;150.jpg&#8221; background_image=&#8221;6648&#8243;][vc_column overlap=&#8221;top&#8221; overlap_distance=&#8221;145px&#8221; overlap_index=&#8221;50&#8243; text_align=&#8221;center&#8221;][wyde_heading style=&#8221;4&#8243;][vc_custom_heading text=&#8221;Aromatitzaci\u00f3 d&#8217;ambients&#8221; font_container=&#8221;tag:h2|font_size:58px|text_align:center|color:%23ffffff|line_height:60px&#8221; google_fonts=&#8221;font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][vc_empty_space height=&#8221;130px&#8221;][wyde_button title=&#8221;Les nostres solucions&#8221; size=&#8221;large&#8221; link=&#8221;url:https%3A%2F%2Fwww.bluenatur.com%2Fca%2Fambientadors-profesionals%2F||&#8221; color=&#8221;#ffffff&#8221; bg_color=&#8221;#000000&#8243;][\/vc_column][\/vc_row][vc_row overlap=&#8221;bottom&#8221; overlap_distance=&#8221;0&#8243; overlap_index=&#8221;50&#8243; padding_size=&#8221;s-padding&#8221;][vc_column overlap=&#8221;bottom&#8221; overlap_distance=&#8221;100px&#8221; overlap_index=&#8221;50&#8243; width=&#8221;1\/6&#8243; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1445760716641{padding: 30px !important;}&#8221;][\/vc_column][vc_column overlap=&#8221;right&#8221; overlap_distance=&#8221;0&#8243; overlap_index=&#8221;100&#8243; width=&#8221;1\/3&#8243;][vc_empty_space height=&#8221;20px&#8221;][wyde_heading style=&#8221;6&#8243; text_align=&#8221;right&#8221; title=&#8221;Satisfem&#8221; subheading=&#8221;les vostres necessitats&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">El mercat busca noves f\u00f3rmules per captivar i atraure clients. El M\u00e0rqueting Olfactiu suposa una t\u00e8cnica d&#8217;estimulaci\u00f3 capa\u00e7 de transmetre valors aprofitant les capacitats del nostre sentit de l&#8217;olfacte. Des de Blue<span class=\"hiddenSpellError\">natur<\/span> podem ajudar a les empreses a comercialitzar els seus productes i serveis i a millorar les seves vendes. Podem crear frag\u00e0ncies a mida per a diferents ambients.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243; background_color=&#8221;#ffffff&#8221; css=&#8221;.vc_custom_1653328312048{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_single_image alignment=&#8221;center&#8221; image=&#8221;8232&#8243;][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row row_style=&#8221;full-screen&#8221; padding_size=&#8221;no-padding&#8221; background_style=&#8221;cover&#8221; background_position=&#8221;center bottom&#8221; bg_image_url=&#8221;http:\/\/santaelisabet.com\/1sites\/ambinatur\/wp-content\/uploads\/2016\/06\/ambinatur-manresa-150&#215;150.jpg&#8221; background_image=&#8221;6465&#8243;][vc_column css=&#8221;.vc_custom_1457065870216{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}&#8221;][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner text_align=&#8221;center&#8221;][wyde_heading style=&#8221;4&#8243; title=&#8221;Sent&#8221;][vc_custom_heading text=&#8221;les nostres&#8221; font_container=&#8221;tag:h4|font_size:70px|text_align:center|line_height:80px&#8221; google_fonts=&#8221;font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20italic%3A400%3Aitalic&#8221; text_transform=&#8221;lowercase&#8221;][vc_custom_heading text=&#8221;Frag\u00e0ncies&#8221; font_container=&#8221;tag:h2|font_size:105px|text_align:center|color:%23b9a06f|line_height:105px&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221; text_transform=&#8221;uppercase&#8221;][vc_custom_heading text=&#8221;i deixa&#8217;t portar&#8221; font_container=&#8221;tag:h4|font_size:70px|text_align:center|line_height:60px&#8221; google_fonts=&#8221;font_family:Playfair%20Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:400%20italic%3A400%3Aitalic&#8221; text_transform=&#8221;lowercase&#8221;][vc_empty_space height=&#8221;70px&#8221;][wyde_button title=&#8221;V\u00c9S-HI&#8221; size=&#8221;large&#8221; link=&#8221;url:http%3A%2F%2Fwww.bluenatur.com%2Fca%2Ffragancies%2F||&#8221; color=&#8221;#ffffff&#8221; bg_color=&#8221;#000000&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=&#8221;100px&#8221;][vc_row_inner padding_size=&#8221;no-padding&#8221;][vc_column_inner padding_size=&#8221;no-padding&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space height=&#8221;200px&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row overlap=&#8221;bottom&#8221; overlap_distance=&#8221;0&#8243; overlap_index=&#8221;50&#8243; padding_size=&#8221;l-padding&#8221; css=&#8221;.vc_custom_1445754657417{padding-bottom: 0px !important;}&#8221;][vc_column overlap=&#8221;bottom&#8221; overlap_distance=&#8221;95px&#8221; overlap_index=&#8221;50&#8243; width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space][\/vc_column_inner][\/vc_row_inner][wyde_heading style=&#8221;2&#8243; text_align=&#8221;left&#8221; title=&#8221;Els valors&#8221; subheading=&#8221;del M\u00e0rqueting Olfactiu&#8221;][vc_empty_space][vc_column_text]El M\u00e0rqueting Olfactiu suposa un m\u00e8tode d&#8217;estimulaci\u00f3 capa\u00e7 de transmetre valors aprofitant les capacitats del nostre sentit de l&#8217;olfacte, un dels sentits que m\u00e9s impacte en el record. Una simple aroma \u00e9s capa\u00e7 de portar-nos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7028","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.bluenatur.com\/ca\/wp-json\/wp\/v2\/pages\/7028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bluenatur.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.bluenatur.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.bluenatur.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bluenatur.com\/ca\/wp-json\/wp\/v2\/comments?post=7028"}],"version-history":[{"count":32,"href":"https:\/\/www.bluenatur.com\/ca\/wp-json\/wp\/v2\/pages\/7028\/revisions"}],"predecessor-version":[{"id":9128,"href":"https:\/\/www.bluenatur.com\/ca\/wp-json\/wp\/v2\/pages\/7028\/revisions\/9128"}],"wp:attachment":[{"href":"https:\/\/www.bluenatur.com\/ca\/wp-json\/wp\/v2\/media?parent=7028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}